Behind the Numbers - 4 - Allison Ferenci - Behind The Numbers with Allison Ferenci

00:28:50Added: 03.02.2022

Camera IQ is on a mission to “democratize the camera” to create a brand experience using augmented reality. Today’s guest explains how they’re doing that. Dave Bookbinder goes Behind The Numbers with Allison Ferenci, Co-Founder and Chief Executive Officer at Camera IQ. In this episode, Allison helps us to understand augmented reality (“AR”) and shares examples of how brands are using AR to drive consumer engagement and sales growth. She also explains the metaverse and why it should be an important part of a Company’s digital marketing strategy.

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