Behind the Numbers - 26 - Paul Furiga - Behind The Numbers with Paul Furiga

00:24:59Added: 20.07.2022

Paul Furiga – Why Your Story Drives Your Brand

Today’s guest says that your story is your organization’s most important marketing asset. He’s here to tell us why – and how we can improve that story.

Dave Bookbinder goes Behind The Numbers with Paul Furiga, founder of public relations/marketing agency, WordWrite, and author of Finding Your Capital S Story.

In this episode, Paul shares the science of story-telling and why it works.  We’re also discussing why stories matter with customers, employees, and investors – plus, the value of a company’s story in relation to its brand.

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