Behind the Numbers - 20 - Paul Ruppert - How Text Messaging Can Increase Sales - Behind The Numbers with Paul Ruppert
You’ve probably gotten text messages with a code to authenticate your identity – or messages to confirm your curbside dinner pickup… but have you ever wondered what’s going on behind the scenes of those messages and who’s really sending them?
Dave Bookbinder goes Behind The Numbers with Paul Rupert, CEO of Global Point View.
In this episode, Paul shares his experiences in working with startups to Fortune 500 companies and “pulls back the curtain” on what’s behind those two-factor authentication messages. He also explains how companies are using CPaaS (communications platform as-a-service) to drive sales and scale businesses.